This week our guest is Alana Sandel, the Mindful Marketing Ambassador at Marketing for Wellness. Alana believes that brands have the power to create positive or negative lifestyle habits. She leads teams to unleash the power of marketing to help brands that prioritize customer well being above all else to create compelling stories and drive engagement with their best customers.
In this episode we explore the unique impact of innovation on health and wellness.
This is our first foray into wellness and we learn what customers are looking for in the brands they choose, why technology doesn’t matter if you aren’t targeting the right customer and why being lovable is a key to success.
We find out how marketing will be instrumental in the push towards wellness and how small companies are pushing the envelope for more innovation.
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