We interview Colette Matthews, the VP of Innovation and Marketing at Alpha Guardian.
We talk with Colette about how consumer’s unarticulated needs provide the most insight and opportunity for innovation.
Find out how to pinpoint the correct insights to drive innovation for consumers and how foresights and environmental scanning are important to get a glimpse into what consumer’s future needs will be.
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All ideas and opinions are Colette’s own and do not necessarily express the views or opinions of her employer.